Launched and sustained a new brand positioning and visual ID for Chipotle. These videos were a first for Chipotle, and the category in general and were created in partnership with famous documentarian Errol Morris.

There's nothing like getting in a brand new car and experiencing that new car smell. For Ally we wanted to bring that new car smell to everyone, so we created a series of scents, each unique to different personality and car owner types.

The Whitney Museum was moving from the stuffy Upper East Side to its new home in the Meatpacking District. My team and I conducted on the street research to learn how the new museum could fit into such an iconically trendy neighborhood and built out a strategy based on those insights along with second party research. The resulting campaign was so successful that The Whitney surpassed their all-time annual attendance records by 171% in 1/3 of the duration.

People who tend to overspend do so when they're alone or feeling down. We wanted to combat that by launching a one-of-its-kind spending accountability app. It was set up to notify your selected contact when you were near places you tended to splurge (think coffee shop or shoe store) and you'd get a friendly text from your family or friend encouraging you to avoid temptation.

As people scroll through Instagram, they tend to hold their thumb over things that get their attention. We wanted to take that a step further and get them to completely stop and hold their thumb in place to experience a unique test drive for the new Volvo X360 resulting in 2.4MM impressions.

To introduce a brand new 3D camera, HP wanted to educate creative professionals about all of the cameras capabilities. Through the research my team and I had done, we learned that tutorials underperform for that particular segment. Instead we learned that they care about workflow and creation, and that's what I briefed into my team. The result was a more engaging video that educated while it entertained.

Grey New York is one of the oldest advertising agencies in the world, but it was time for the agency to show it understood that times were changing and to show off their more youthful and nimble side. I led the team that launched Grey's New York's Instagram, which has since been named one of the top agency Instagram accounts.

9/11 Day has always been a day of rembrance and tragedy, but the 9/11 Day Organization wanted to change the narrative into one of hope and goodness. We worked with them to establish a new brand voice and a campaign that would reach a younger demographic. This included launching the first-ever branded Snapchat filter in NYC.

In celebration of the release of season 3 of Better Call Saul, we helped Cinnabon launch an exclusive partnership with AMC.